A leading global non-profit organisation, Population Services International Nigeria, in collaboration with popular Afrobeats artiste Yemi Alade, has launched a short film, a music single, and a music video in a campaign for menstrual health and hygiene. The campaign is aimed at breaking the silence and addressing the stigma around menstruation that women face, as well as driving change.
The film, ‘Time of the Month’, blends storytelling and music to raise awareness, shift perceptions, and debunk myths about menstruation. It also seeks to empower women and girls to prioritise menstrual health without shame. The film stars some of Nollywood’s finest, including Aisha Lawal, Liquorose Afije, Mary Njoku, Ibrahim Suleiman, Mike Ezuruonye, and Femi Branch.
PSI Nigeria representative Pritpal Marjara, while speaking on what informed their choice of artists, noted that their credibility, relatability, and commitment to women’s health make them ideal partners.
She further noted that PSI believes a partnership like this will impact the perception of menstrual health in Nigeria.
“Nigerian celebrities are believed to be significant influencers. They have, on several occasions, shaped Nigerians’ perceptions, and partnering Nigerian artists will significantly shift public perception of menstrual health in Nigeria.”
Faith Ajayi @PUNCH
